Reach targeted students
Careers & Employment offers the following services to employers who are currently advertising employment opportunities – direct mail and emails to students, distribution of marketing material on campus and web banner advertisements.
Targeted direct mail and email to students
Apart from attending careers fairs and employer information sessions, student feedback indicates that they prefer to receive information about employment opportunities via mail and email.
You can use these methods to encourage applicants from a particular cohort of students. For example, you can target students by course, discipline, year level, and country of origin. We will then search the University’s database to extract the relevant information and send postal or electronic mail on your behalf. University policy prevents the release of students’ names to outside organisations.
This service can also be used to enhance your recruitment planning and marketing strategies by providing accurate student numbers, however, general information about graduating student numbers by faculty/discipline and international student enrolments by country is available on our website
Conditions - mail
- You can choose to send us your information pre-packed (already in your organisation’s envelopes) or unpacked - different charges apply.
- Material delivered to us must be in boxes weighing no more than 10 kg.
C&E will add the following disclaimer to the material you have pre-packed:
“This correspondence has been addressed and forwarded to you by Careers & Employment without disclosure of your personal details. Careers & Employment is not endorsing the information contained within, and you are advised to make your own enquiries to verify the information.”
Conditions - email
- Your message must be in plain text (no formatting, colour or attachments) with a maximum of 400 words.
Terms and Conditions for sending targeted emails and mail outs
- Employers agree that all information they provide in their email or mail out does not breach any law or the rights of any person (including legislation regarding Fair Trading, Equal Opportunity, Racial Discrimination and Human Rights)
- The targeted direct mail / email service is only to be used for distributing information to students about current employment opportunities
- A job vacancy related to the direct mail / email out must be lodged on Careers Online.
- Emails and mailouts include a disclaimer which states that Careers & Employment does not endorse the information which is being sent and advises students to make their own enquiries to verify the information
- Due to email restrictions it is only possible for employers to send one targeted email to the same cohort of students per recruitment campaign each semester
- Careers & Employment reserves the right to refuse any person or organisation use of this service
How to book
Bookings for direct mail and email are made via Careers Online. Once you have registered/logged on, hit the ‘Click here to order targeted mail/email” link and complete the order form.
Charges
- Charges include GST and are set for 2008 only and may be subject to change
- Research/administration fee: $110 * †
- Cost per email: $1.40
- Cost per letter labour charges: $2 for pre-packed material, not inclusive of postage or $3.30 if unpacked, not inclusive of postage
- Per letter Australia Post charges:
- $0.50 for DL (‘regular’ size) or $1 if larger than DL
- Additional photocopying: $0.10 per copy
* Based on a standard set of search criteria. A higher fee will apply for more complex searches - we will provide a quote before conducting them.
† The $110 research/administration fee will apply to any research conducted by C&E at your request, even if you choose not to proceed with the targeted email or mailout.
For Australian-based employers, please contact:
Maureen Hardwick,Graduate Employment Coordinator
Tel: +61 3 8344 6554 / Fax: +61 3 9348 1237
Email: maureenh@ unimelb.edu.au
Overseas employers, please contact:
Graham Habgood, International Careers Consultant
Tel: +61 3 8344 0503 / Fax: +61 3 9348 1237
Email: ghabgood@ unimelb.edu.au
Web Banner Advertising
Have your organisation's logo, with a brief tag reminding students of your vacancy close date, placed on the Careers Online student log on page. This banner ad can be hyperlinked to your job advertisement on the system. Around 1,000 students and recent graduates access the site per day so it is a good way to capture their attention.
The cost of a web banner ad is $300 per week, and is available throughout the year.
For Australian-based employers, please contact:
Maureen Hardwick,Graduate Employment Coordinator
Tel: +61 3 8344 6554 / Fax: +61 3 9348 1237
Email: maureenh@ unimelb.edu.au
Overseas employers, please contact:
Graham Habgood, International Careers Consultant
Tel: +61 3 8344 0503 / Fax: +61 3 9348 1237
Email: ghabgood@ unimelb.edu.au
Distribute promotional material on-campus
Provide us with copies of your promotional material, which markets your current employment opportunities so we can display the information in the Careers Resource Centre and distribute it to relevant faculties. Please send only one poster for every discipline that you are targeting, to a maximum of five.
There is no cost for this service, which operates all year.
For Australian employers, please contact:
Emily Trembath, Graduate Employment Assistant
Tel: +61 3 8344 0211 / Fax: +61 3 9348 1237
Email: emilyt@unimelb.edu.au
For overseas employers, please contact:
Graham Habgood, International Careers Consultant
Tel: +61 3 8344 0503 / Fax: +61 3 9348 1237
Email: ghabgood@ unimelb.edu.au
Can your promotional material be recycled?
Students are interested in employers who are responsible corporate citizens so we encourage you to use promotional materials that can be recycled. Avoid wax covered and laminated paper. Consider carefully any free items you give to students at fairs or information sessions. Suggestions for recyclable items: calico/paper show bags instead of plastic, USB pens, bottled water, solar power adapter
Let’s work together towards an environmentally friendly marketing approach.
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